Assignment Instructions Case write-up: Each student will be expected to complete two case write-ups. Students can choose 1 case from the following cases below. The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application … Read more
How do Industry 4.0 technologies contribute to marketing analytics and value management? Identify some of the companies that are not doing this. Explain how they could implement Industry 4.0 technologies. Your journal entry must be at least 200 words in length. No references or citations are necessary.
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research … Read more
You will create a promoƟonal campaign using one of the following three opƟons: Email Campaign, Event Campaign, or Social Media Campaign. Choose one opƟon among these three opƟons appropriate for your assigned service/topic: OpƟon 1: Email Campaign IdenƟfy List Source: Research and select a reputable source for your email list. Determine List Cost: … Read more
Marketing Plan: Part II (1st Marketing plan attached below) In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. Corporate Social Responsibility, Sustainability, and Ethics Strategy … Read more
Throughout this course, you will analyze a total of five (5) unique advertisements of your choosing. These may be print advertisements or commercials. For each critique, include a screenshot of the print ad or a link to the commercial, and fully answer these 14 questions here: How to Analyze an Advertisement. Keep in mind you … Read more
According to the website I provided, there are four segments, and 4p. For 4p, I chose product and price, and I thought of a few points myself, which can be used, but they cannot be exactly the same. company website：https://frontierpets.com.au A：Describe the consumer profile of ONE (1) segment of the market that is likely to … Read more
Scenario Chocolate Bliss started as a small, family-owned store in Seattle, Washington in 1976. While once a boutique chocolatier selling handmade “secret family recipe” chocolate bonbons, the company today has a wider variety of product offerings including boxed chocolate candies, chocolate baking products, and carob (chocolate alternative) candies and health bars. Chocolate Bliss products are … Read more
Research the economic environment analysis of Bon Beachie’s Watertight Wristband Phone Pouch, which is a start-up project that needs the funds to start the business (link: The Unique New Watertight Wristband Phone Pouch | Indiegogo). The group task involves first creating a situation analysis, followed by a marketing plan. Currently, we are only required to … Read more
This assignment is part of the Consumer Behaviour module in the MSc Strategic Marketing programme of College.