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As a student of Global Marketing Strategy, you are keen to understand the factors within the global environment that seem to have driven or supported the multinational companies global marketing operations. In addition, you are expected to identify negative or deterring factors that could adversely affect international market expansion. You decided to use one of the selected companies in the Table below as your case study to identify and critically analyse country factors relevant to global marketing strategy that seem to have positively increased the focal firm’s global market presence and equally factors that have aappeared to negatively affected same global company market expansion.
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