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Assessment Task 1 – (Individual work)
Market Opportunity Analysis
Task:
Identify a new product (of your choice) that has entered the Australian market in the last 24 months. You are the market analyst for the firm. Your task is to establish the attractiveness of the product in the market. Using the Market Opportunity Analysis (MOA) framework determine the attractiveness of the product in comparison to one other product in the same category.
For example, home security camera systems with 4 cameras and cloud storage facility.
Word limit: 1,000 (not including Executive summary, title page, references and the appendix section or in-text references)
Presentation requirements: Font: Times New Roman – Font size 12 Paragraphs – align left and double spaced – left margin 2.5 cm
Submission process:Send as email attachment [Subject: MKF 5801 Minor Project]
Assignment type:Report format (*)
Due:
Total Value:
Estimated return date: 19 September, 2024 – with feedback.
(*) Suggested Report format
1.Title Page: Market Opportunity Analysis (name of org); date; authorship. [Do not print
word length on title page – include it on last page of the report] – Not included in word count.
2.Executive Summary – 1 A4 page. Not included in word count
3.Introduction:
4.Body of the report: Use the MOA framework as headings
5.Conclusions/recommendation: Outcome of your analysis and the rational for your recommendation.
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