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2-3 Pages Typed, Double Spaced
Visit the website for your Buying Behavior class project brand
Analyze the colors and other design principles they employ.
What are the design principles communicating about the brand?
What ‘works’ and what doesn’t? Explain your rationale, detailing why it works/doesn’t work?
Then compare and contrast to the website of a competitor for your Buying Behavior class project brand and discuss your findings.
The learning outcomes associated with this assignment include application of the psychological and neurological foundations that influence consumer behavior, analyzing specific models of consumer behavior and purchase decision frameworks that inform marketing strategies and interpreting consumer segmentation, brand equity, loyalty, brand extendibility, brand personality and visualization in attracting consumers.
In a real-world work situation, this assignment will enable students to assess a brand’s owned digital assets and make recommendations on changes related to desired business outcomes.
my brand is nespresso
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