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Background: ABC Tech Solutions is a technology consulting firm that specializes in providing innovative solutions to various industries. They have recently been approached by a leading retail company, XYZ Retail, to assist them in implementing a new customer relationship management (CRM) system. XYZ Retail aims to improve customer engagement, enhance sales, and streamline their operations. ABC Tech Solutions is excited about the opportunity and wants to deliver a successful project. Your Task: As a management consultant at ABC Tech Solutions, your task is to develop a comprehensive project plan for implementing the CRM system at XYZ Retail. You must address various aspects of project management, time management, budgeting, risk management, and effective consulting presentations. Instructions: Part 1: Project Planning (40 marks) 1. Conduct a SWOT analysis for XYZ Retail, identifying its strengths, weaknesses, opportunities, and threats. Please put down at least 3 points for each of the areas. So, 3 strengths, 3 weaknesses, 3 opportunities, 3 threats. 2. Propose one SMART Objective for the CRM system implementation project, considering XYZ Retail’s goals. As to how you would propose the SMART Objective you may replicate the way you did it for Assignment #2. Part 2: Risk Management (30 marks) Identify at least three potential risks associated with the project, map the risks into the risk matrix, and develop a mitigation plan for each of the risks you have identified. Part 3: Consulting Presentation (30 marks) Assume you are delivering the presentation to the senior management team at XYZ Retail. In a brief written summary (maximum 500 words), explain how you would effectively communicate the project plan (your plan should include components that you have prepared for the Part 1 and 2 for this assignment) and address any potential concerns or questions they may have.
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