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Using a case study approach, research an e-commerce retailer and find information about how they use web analytics and SEO to monitor visitor traffic and customers.
Question to consider might be:
What tools/techniques/approaches is the company using?
How are they using the data they collect? Is this key to web analytics?
Is on-page SEO set up to facilitate better data collection?
Is off-page SEO helping them?
There are other questions you will probably answer as well. Navigate the company’s website and offer your own perspectives on additional tools, data collection methods, and/or metrics they could use to improve their overall web analytic efforts. (Theoretical improvement ideas are acceptable with this assignment).
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