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Using online resources (company website, google, reviews), research the integrated resort you have selected in class( I have chosen Paris hotel in Las Vegas). Your review of the resort should include: who you imagine the target market is for the property, what amenities are available, what makes the resort different/better/special compared to its competitors, whether you think their online presence is compelling, and how you think the company is positioned in the market. A complete analysis will address not only the “how” but also the “why” and “to whom” for the resort’s brand identity. Identify the strengths that the property highlights and whether the marketing message is coherent. All submissions should be written in paragraph format with appropriate grammar and punctuation. I would expect that a submission will be one to two pages single-spaced. Identify any, and all, sources that you used.
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