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• Think about the story of New Coke and discuss the following questions.
1. Why do you think Coke suddenly lost its market share (from 60% to 24%)?
2. What do you believe the Coke management did wrong?
3. If you were the CEO of Coca‐Cola, what would you have done differently?
• Please share your thoughts/insights on each question by creating a new thread in the discussion forum.
• To earn full points, you need to understand the concept of “marketing myopia” and address the concept
in your response.
• Your written response should be original and creative. Avoid copying from others’ responses or the
internet (that is plagiarism and you will get zero points).
Get this or a similar paper done in as fast as 4 hours, 24/7.
NB: We do not sell prewritten papers. All essays are written from scratch according to specific needs and instructions