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In this critical thinking presentation, you will convey that you understand social network analysis and digital media analytics with the concepts, methods, and tools covered in this Module and your research. To begin, reflect on a response from Marc Smith in the textbook in chapter 11, Practitioner Corner response, where he discussed how “marketers must go to where the people are. Today that means getting eyeballs on the screens their users are spending time with.” The challenge, he concedes, is to “reduce the volume and ‘mass’ marketing focus—to a voice that is one among many in a conversation based on context and local concerns. A shift emphasis to personalization is required” (p. 378).
From the topics discovered in this Module, what personalization strategy would you prescribe for Audio Partners to reach and engage with its audience? Identify the audience and your approach to achieve a successful outcome.
Suggest how Audio Partners could use the four measurements associated with social network analysis to build brand awareness, influence purchase decisions, and create brand loyalists. Identify specific marketing metrics (KPIs) that will provide insights quantifiably. Reviewing the choices of marketing frameworks, which aligns best with the Audio Partners’ vision as a starting point? Share your choice(s) and rationale. Certainly, developing a robust marketing strategy will require more in-depth analysis. PowerPoint presentation (PPT, PPTX, PDF)
8 – 10 slide presentation, not including title or reference slides
Include a presenter’s note section in text and introduction and conclusion slide along with 3 scholarly references and no AI content please
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